Rebel Chicken

Rebel Chicken


Brand positioning and development | Website | Interior design and concepting | Consumer marketing | Positioning and launch | Events


Birmingham, UK

Rebel Chicken and Rebel Desi are the latest two Food & Beverage (F&B) brands born of The Rebellious Social Group, with a recalcitrant and cheeky positioning, aimed at an urban audience.
Boxxed are the agency responsible for the brand positioning, venue concepts, launch and marketing support for both new brands and concepts, bringing the tasty, cheeky appeal of uniquely marinated and smoked chicken and a World-class Desi-curry offer to UK consumers…with a twist!