Grand Central

Grand Central


Positioning and brand development | Construction communications | B2B and B2C campaigns – TTL | E-marketing | Web | Video | Print and literature | Internal communications | Event support


Birmingham UK

Our client acquired the dated Pallasades shopping centre in the heart of Birmingham with a vision to transform it into a modern, premium shopping and lifestyle destination atop New St railway station. Partnering on the project from inception, we repositioned the destination and gave it an extensively consumer-tested new name and brand ID. Attracting new retailers and operators was part of our brief, and was successfully fulfilled 18months from opening, as well as ongoing consumer engagement throughout construction leading to a truly magical launch. Today, the centre attracts over 40million visits a year…and growing!